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Archive for October, 2010

A New Look For DRY Soda

Friday, October 1st, 2010

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Ta-da! DRY has introduced a fresh new look and we’re so excited about it. We love how the new design pops with each flavor’s image and conveys exactly what DRY Soda is – Less Sweet / 04 Ingredients / All Natural.

So why the change? DRY Soda launched in 2005, which makes the company five years old! In that time DRY has evolved from its beginnings on the white tablecloths of the country’s finest restaurants, to finding huge success in grocery stores, cafes, and other retail locations across the US and Canada. Every day we hear from DRY customers about how they love DRY’s flavors and we’re continually inspired by the ways people are pairing and mixing DRY with their favorite foods and spirits. We wanted DRY’s design to reflect the flavors that make DRY Soda so unique.

We also wanted the design to reflect that DRY Soda is less sweet. One of the things I’m most proud of about DRY is that it’s always used the minimum amount of pure cane sugar so you can taste the flavor. Currently there’s a shift happening in our country’s collective food culture to reduce the amount of sugar in our meals so that we can actually taste the flavors of food instead of coating our palates with sweetness. DRY has been about flavor from the beginning and we want people to know that DRY is the soda that allows the flavors to shine through.

So DRY’s new design helps communicate the best parts of DRY Soda – its distinctive flavors and its uniqueness as a less sweet, four ingredients, all natural soda. And while it was hard to let the old design go, we think this new design fits DRY perfectly.

DRY’s new look was designed by the stellar Seattle-based Turnstyle. I started working with these great guys back when DRY was just an idea in my head. These incredibly talented designers took my vision for DRY and created a beautiful bottle worthy of the best restaurants in the US and now they have done it again – taking all that is great about DRY and reflecting that on the bottle.  Our new look will be rolling out across North America this month and we’d love to hear what you think. Find us on Facebook or Twitter and tell us your thoughts on the new look of DRY!

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